Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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The respondents were selected by purposive sampling from the population of second-year and third-year students willing to participate in the study. Integral development is human development, and its organization is compatible with nature.

M00, M31 Dziwulski J. While providing solutions to matters of the agricultural industry, marketing should be considered as targeted management of modern agricultural business.

Results from the studies show that there is a discrepancy between employee expectations of the evaluation processes and their real effects. The researched groups were students and employees of the Faculty of Economics of Warminsko-Mazurski University in Olsztyn. Healthy eating habits and the elements of food production safety should be monitored by a food security system. In other words, the analysis shows that the interests of both sides are consistent in career development. In the absence of one or the other of these, it would not be possible to speak of integral development.

Wydawnictwo Naukowe PWN, Using own research the analysis of websites of corporate foundations in Poland in and the results of the survey of 46 managers from corporate foundationsauthor present ways of delegating philanthropic tasks to corporate foundations and how the tasks are accomplished.


Marketing : podręcznik akademicki

It was found that, after joining the programme, beneficiaries significantly increased their use of Internet encyclopedias from 52 to The article presents the research approach based on literature studies and empirical examinations.

Sferyczny model komunikacji marketingowej Author s: Cancel Forgot your password? The concept of socio-economic development refers to the qualitative and quantitative measure of progress. Indicators of the degree eugneiusz harmonization and the quantitative measure of the quality were calculated.

The gap created the opportunity for the present investigation. Producers try to gain from new brand marketing management and try to form new consumption marketiing together with intermediaries. Database elaboration was made through the SPSS program.

They cover both requirements of quantity and quality. Your request eugeniuusz send this item marketinb been completed. Dynamic changes in the market force producers to review their activity and seek a more optimum development strategy. Shibboleth authentication is only available to registered institutions. Because those expectations can differ, and there may be a relative lack of desire to cooperate, which is rather common on the Polish sports market, managing a relationship network is a challenge that is difficult to coordinate.

Changes in consumer purchasing behaviours have become important, especially to companies operating on a global scale, which must understand the unique cultural qualities of each country and influencing factors of work.

Marketing Podrecznik akademicki – Eugeniusz Michalski – Google Books

The present article discusses the collaboration between the Maghreb countries the region is defined in broad terms, including the member states of the Union Arab Maghreb — Algieria, Libya, Morocco, Mauritania and Tunisia and the European Union in terms of economic development. Strategies of markdting brands in the FMCG sector include seeking out prospects in mchalski markets, acquiring leaders in profitable and attractive segments and forming alliances with competitors.


No warranty is given about the accuracy of the copy. In this context, the question about the quality of political discourse in the Polish public space is the key of importance.


In order to indicate the main motivating factors to work in the university I used the results of diagnostic survey which was done among a representative research sample at the National Defence University NDU in Warsaw. The impact of the negative factors can be minimized in Ukraine, and monetary policy improved.

However, with today’s revised advertising policy laws, due to enhance of advertising spaces, the main information and images are almost stuck between the advertisements on webpage of e-newspapers.

Changes in the level of risk in investment funds in Poland Sylwester Kozak Summary.

Senior citizens represent a growing proportion of society, both in Poland and other countries. The financial crisis of showed that market mechanisms are not sufficient.

These studies will enhance the knowledge of management, decision making and human behavior in teams and organizations. The Euclidean metric was used.