Jeffrey Gitomer is a professional speaker, sales management expert, and widely- known best-selling author. The Little Red Book of Selling . LITTLE RED BOOK OF SELLING. Principle of Sales Greatness. Jeffrey Gitomer. Bard Press, , pp., ISBN Jeffrey Gitomer is one of the speakers at The Art of Sales, and a “sales the name of his best-selling book, “The Little Red Book of Selling.

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Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty. He has presented an ggitomer of seminars a year for the past ten years.

Little Red Book of Selling

Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. To get the free app, enter your mobile phone number. Would you like to tell us about a lower price? Strategies and answers from a lifetime of selling, from the bestselling author of The Sales Bible.

All of his books have been number one best sellers on Amazon. Jeffrey’s books have sold millions of copies worldwide. Read more Read less.

Kindle Cloud Reader Read instantly in your browser. Customers who bought this item also bought. Page 1 sselling 1 Littls over Page 1 of 1. Jeffrey Gitomer’s Sales Bible: The Ultimate Sales Resource: Secrets of Closing the Sale. The Psychology of Selling: Taking Control of the Customer Conversation.

Editorial Reviews From Publishers Weekly If salespeople are worried about how to sell, Gitomer The Sales Bible believes they are missing out on the more important aspect of sales: This, he says, is “all that matters,” and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing but not cloying cartoons on almost every page, this is an appealing and accessible book.

The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople e.

Little Red Book of Selling

Non-decision makers spend the budget”and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration.

See all Editorial Reviews. Product details File Size: September 25, Sold by: Is this feature helpful? Thank you for your feedback. Share your thoughts with other customers. Write a customer review. See all customer llttle. Read reviews that mention little red red book book of selling jeffrey gitomer easy to read highly recommend kick your own ass great book must read sales greatness ever read salespeople waste zelling time personal branding recommend this book read this thr best sales common sense sales bible salesperson.


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Please try again later. Kindle Edition Verified Purchase. To say that Jeffrey Gitomer is prolific would be an understatement I’ve read the majority of his books and will say that this is the “If you’re only going gitomrr buy one Jeffrey Gitomer book” book.

While “The Sales Bible” may be seen by some as his “Greatest Hit,” this is the book that pretty much lays out the foundation of his sales philosophy that you will find in every book that followed. If I were a sales manager, I’d make it required reading for every one of my salespeople. So what’s in it, and why is it so good? Sepling, he makes it tge that it’s all about you and your attitude.

You believe in yourself, your products, and your services, and you are driven to win If you’re a “believer,” sellingg you can be of service to your customers. You never cut your price to close a sale because you leave money on the table, and you diminish the value of what you have to offer in the eyes of your customer.

There are books whose primary aim is to make you feel good about yourself in a warm and fuzzy way. This isn’t one of them.

If you read this book and USE it This is how it’s done. It is my intent that the discussions of the chapters kindle your interest and spur you on to buy the book.

Kick littls own ass: Your buyers must like you. Liking leads to trust. Trust leads to buying. Prepare to win, or lose to someone who is: Be clear about the objective of the meeting with the prospect.

Personal branding is sales: Establish yourself as an expert. Show up where sekling decision makers are. It’s all about value: Give free talks at Kiwanis or Rotary clubs; give a guide for free in exchange for a business card.

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It’s not work, its Network: Traditional organizations are mentioned: If you can’t get in front of the real decision maker Sell the appointment, not the product. At appointment, ask, “How will this decision be made?

Engage me and you can make me convince myself: Ask, “What has been your experience with? If you can make them laugh, then you can make them buy: Tell funny story to demonstrate point. Use creativity to differentiate and dominate: Change voicemail outgoing message gitomsr something about your product, an inspiring quote, or a recorded testimonial. Reduce their risk and you’ll convert selling to buying: Overpaying; Need; The right version? Quality; Service; Performance; Embarrassment, etc.


When you say it about yourself it’s bragging: Use testimonials whenever possible, especially in advertising and near the end of the sales cycle.

Always be on the lookout for opportunities. Resign your position as general manager of the universe: Don’t spend time or energy on things you can’t control. Overall, I found the book interesting with useful elements I can use in “selling” my ideas.

The book would be much improved, in my opinion, with more up-to-date material, such as how the Internet has changed the sales process, and how newer networking alternatives, such as Meetup, has changed prospecting.

Recommended for relationship-based sales people wanting a motivational message. This book addresses sales with a lively combination of humor and professionalism to help salespeople get their feet in many more doors. For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created The Little Red Book of Selling to show them how to get past the usual obstacles and sell their products and services with new zest and vigor.

Filled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, The Little Red Book of Selling offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.

Highly recommended for an individual or team in the sales profession. Mr Gitomer changed my view of the sales process forever.

I am taking my llttle steps in sales prospecting for the company I work with, I just studied the book, In addition, Mr Gitomer gltomer a great sense of humor, and that helps to transmit his ideas easier. That is a great introductory ted on sales. If you know mostly nothing about sales this can be useful for you. On the other hand if you are already experienced on the field you may find it rather basic, but still containing bits of knowledge and tips that many salesman either forget, dont know, or just dont apply.

Even if you are not from the sales field the book can be useful because even if you dont sale products or services, we are always selling ideas to others. The book has over pages, but the pages are short and you can plow through it rather easily. You can read it in a day depending on how fast you read.

IMO the most important points are the